Starbucks will move its European, Middle East, and African headquarters from Amsterdam to London by the end of 2014, according to a post on the company’s website. The move appears designed to quell public outrage over the Starbucks’ creative tax structures, which were brought into the spotlight last winter, as the U.K. House of Commons Public Accounts Committee investigated why Starbucks, along with Google and Amazon, paid such little tax in the U.K. despite having large sales there. The company states that the move will cause it to pay more tax in the U.K. According to Heather Self, Pinset Masons, however, the move is not likely to make much of a difference in Starbucks’ tax bill.