Born from the collaboration between SONIC Drive-in, a 68-year-old brand powerhouse, and COOP Ale Works, a 12-year-old quality craft brewery, SONIC Hard Seltzer continues to gain a devoted customer following. True Sonic fans know that the chain's drink menu is at least as important as the food. . Christmas came early for Sean Mossman two Decembers ago, and it came in the form of a phone call from Americas Drive-In. The president at Oklahoma Citys COOP Ale Works was headed into the holiday in relatively high spirits, having navigated the pandemics opening nine months with a successfully launched hard seltzer line and more new flavors on the horizon. But in a multibillion-dollar hard seltzer market, regional and nearly national longtail brands can stack tremendous cash without leading the category. It is both sweeter and more sour than its brethren, with an assertiveness that may prove divisive. ST. LOUIS SONIC fans in St. Louis will soon be able to buy SONIC Hard Seltzer at select retailers. About Big 12 Conference The Big 12 Conference is comprised of 10 Universities - Baylor, Iowa State, Kansas, Kansas State, Oklahoma, Oklahoma State, TCU, Texas, Texas Tech and West Virginia. Rather, the strongest note is the elusive, slightly floral essence of ripe honeydew, something that's rarely captured in American beverages. . It doesn't taste like orange juice, but rather what you thought "orange juice" was when you were a kid if you grew up on the corn syrup-rich, artificial stuff. But two things happened that would dramatically expand the course of the brewerys FMB foray. We had high hopes for the Ocean Water seltzer going into this taste test, but sadly it was one of the least impressive flavors in the lineup. As it so happens, the hard-seltzer-ficiation of Ocean Water would lead to a sea change for COOP. IRVING, Texas Big 12 Sports Properties, the LEARFIELD team dedicated to the Big 12 Conference as its sponsorship rights holder, announces a multi-year agreement with Oklahoma City-based COOP Beverage Works, makers of SONIC Hard Seltzer. SONIC Hard Seltzer is sold in two variety packs inspired by the fruity flavors of SONICs iconic frozen slushes Tropical (with Ocean Water, Melon Medley, Mango Guava, and Orange Pineapple) and Citrus (with Cherry Limeade, Original Limeade, Classic Lemonade, and Lemon Berry). Like all the Sonic Seltzers, there's a good level of carbonation in this, which combined with the orange makes it seem like a chiller version of a mimosa (or a classier version of a brass monkey). Please look at the time stamp on the story to see when it was last updated. As Oklahomas top-selling craft brewer, COOP had been carefully stewarding its own brand for the last 13 years, and with popular Sonic-style hard seltzer flavors, Mossman had a ready-made conversation starter with a nationally known licensor whose offices were just a mile south of the brewery. The Tropical Variety Pack features Ocean Water, Melon Medley, Mango Guava and Orange Pineapple. I searched high and low for these and my husband finally found them and got me the red citrus pack. Slinging hard seltzer through Americas variously applied, post-Prohibition three-tier system of alcohol commerce is a different challenge entirely from selling fast food and fountain drinks to sweaty motorists on the quick. About Big 12 Conference grown-up refresher with 5% ABV. You asked and we delivered: SONIC Hard Seltzer is now available across nearly half the country! A licensing deal between Oklahomas iconic fast-food franchisor and one of its longest-running craft breweries was ready for John Hancocks. Returning from a morning run in early September 2020, he got in touch with the brand marketing team at Sonic to pitch a one-off collaboration. If youre reading this, you probably know what came next: The craft beer industry, eyeing slowing growth in its maturing category, went looking for an answer to the White Claws of the world. This one is a big departure for Sonic, as they don't have any melon-flavored beverages in their restaurants. Lemon Berry SONIC Hard Seltzer. According to a Sonic press release, the seltzer was originally only available in the company's home state of Oklahoma, but now it can be found in six more states. "Following the initial excitement for SONIC Hard Seltzer, we have accelerated product availability for customers who are brand fans or excited to try it for the first time," says Sean Mossman, President of COOP Ale Works, makers of SONIC Hard Seltzer. Thanks for the honest feedback. We expected the plain Limeade seltzer to be kind of boring, but it was actually one of the tastier options. An additional 22 new U.S. states will be added this January with plans in place to extend distribution to retail stores across the rest of the country by the end of the year. Hard seltzer is expected to gain in popularity as the years go by. COOP needed one of those, sure but what if there were a way to turn tongue-in-cheek brewhouse innovation into a bigger play? Each offering provides a modern and craveable take on fan-favorite beverage flavors. It just made sense for us to look at a COOP partnership with a mirroring regional footprint, Sonic chief marketing officer Lori Abou Habib told Forbes in March 2021. If a bottle of Orangina lived a hard life that drained it of all sweetness and light, leaving only sourness and disappointment, this is what you'd get. It is over-saturated with an extreme sourness that can be unpalatable for some, leaving only plain sparkling water without any sweetness or fruit flavor. Copyright 2020 Brunch Pro on the Brunch Pro Theme, Sonic Shark Week Slush: What It Is + Review, Wendys Cheddar Bun: Everything About Bacon Cheddar Cheeseburger, Sonic Milkshakes: Their Milkshake Menu Ranked, Chocolate Ganache Brownies: Most Fudgy Recipe, Oreo Milk Tea: How To Make Cookies & Cream Boba, Tapioca Syrup: What It Is & Hows Different from Corn Syrup. The fully immersive seltzer taproom will offer drinkers . Whether you are kicking back and relaxing while watching sports or sitting and soaking up some sunshine poolside, you'll be tasting the good vibes with every sip. Ardagh Metal Packaging (AMP) is delighted to announce it has acquired a majority share in innovative digital can printers NOMOQ, in a move that extends AMPs industry-leading support of ne Ardagh Metal Packaging S.A. (NYSE: AMBP) announces that its board of directors has approved a first quarter cash dividend of $0.10 per ordinary share. In 2018, the category grew by 4%, making it the fastest-growing segment in the U.S. market. The zesty taste and refreshing complexity make it the perfect choice for those looking to take their seltzer experience up a notch worth picking up if available! Many of us may have noticed the difference in flavor between limes and lemons; At the same time, one delivers a refreshing, citrusy taste that excites our senses, and the other only serves an overpowering sourness. Maybe Sonic had this demographic in mind when they formulated the Lemonade flavor, because we don't know who else this could possibly be for. An additional 22 new U.S. states will be added this January with plans in place to extend distribution to retail stores across the rest of the country by the end of the year. Product Served by SONIC's iconic Carhops, the restaurant's expansive, award-winning menu offers unique, breakfast, lunch, dinner, snack and drink options for the whole family. If theres a perfect fast-food brand capable of crossing over into hard seltzer, Sonic might just be it. Nov. 3, 2021, 09:55 AM. Since Sonic Hard Seltzers have very little added sugar and no artificial sweeteners, they're all much less sweet than their soft drink equivalents. We enjoy Mango White Claw, so we enjoy this too. Those storylines, and other market factors, are creating new opportunities for brewers willing to try their hands at developing businesses beyond their own portfolios and brands. Sonic's Mango Guava seltzer tastes like pure mango. We interviewed our tech expert, Jaime Vazquez, to learn more about accessible smart home devices. SONIC Hard Seltzer is available in two variety packs, Tropical and Citrus and our Greatest Hits Pack. 1 oz Fresh Lemon Juice. Produced by COOP Ale Works in Oklahoma City, the line includes eight seltzers, three frozen offerings, and one hard sweet tea (though they arent offered at any of the chains restaurant locations). The Tropical Variety Pack has flavors, including Ocean Water, Melon Medley, Mango Guava, and Orange Pineapple. Sonics lineup consists of eight flavors and is currently available across seven states throughout America! Get SONIC Hard Seltzer Citrus Variety Pack delivered to you in as fast as 1 hour via Instacart or choose curbside or in-store pickup. SONIC Hard Seltzer is sold in two variety packs inspired by the fruity flavors of SONIC's iconic frozen slushes - Tropical (with Ocean Water, Melon Medley, Mango Guava, and Orange Pineapple) and Citrus (with Cherry Limeade, Original Limeade, Classic Lemonade, and Lemon Berry). Not only is it delicious, but it doesn't taste like any other hard seltzer we've tried. Well, were on hand to help you with all the appropriate festive greetings. Yosemite National Parks first major rockfall of the year comes from El Capitan watch it in the dramatic video. The ratio between sweetness and acidity is properly calibrated, but there's no depth to keep your palate engaged. Notify me via e-mail if anyone answers my comment. With its continued market expansion, SONIC Hard Seltzer is on track to see significant growth across the US. After all, here in fast-food nation, a drive-thru dynasty and a red-hot booze category is a compelling combo meal. Follow me on tik tok: https://www.tiktok.com/@cinestalker Follow me on instagram: https://www.instagram.co. These beverages are now available at select retailers in Alaska,California,Maryland,New York,North Dakota,Pennsylvania,Rhode Island,andWisconsin! Boosted by changing tastes, emerging mainstream demand for perceived better for you beverages, and powerful cultural artifacts like Trevor Wallaces instant-classic Aint no laws when youre drinking Claws viral video/slogan nonpareil, hard seltzer went from unfairly slandered sorority slimmer to super-premium, all-demographic thirst quencher. SONIC Hard Seltzer is made with all naturally gluten-free ingredients. Expanding into more markets is a natural extension for us as we continue to grow the brand.. We trust youll agree Team Cherry limeade is the way forward! The press release does not specify when the SONIC Hard Seltzers will be available in St. Louis or where they will be purchased. Hard Seltzer Market Size Worth $49.4 Billion By 2028: Grand View Research, Inc.. [online] Prnewswire.com. Its the brewerys ballgame. Read our full disclosure policy here. Order up! SONIC Hard Seltzer is only available at select retailers, so you will not find it on the menu at SONIC Drive-In locations. SONIC Hard Seltzer is not available for purchase at SONIC Drive-In locations. We generously provided a few cases for us to test out all these delicious flavors so we could report back our results. And its no secret why cans are the answer for this market. COOP Ale Works COOP Ale Works is a craft brewery based in Oklahoma City, OK, dedicated to brewing full-flavored beers with the greatest attention to quality. Home If you drink seltzers, try it! This unique flavor, which combines blue coconut syrup and Sprite to create a taste reminiscent of sunscreen, has become so popular that the company even copyrighted its name! You can update your preferences by clicking the "Cookie Policy" link at the bottom of any page on our website. Sonic Hard Seltzer will be available at select retailers across Alabama, Arizona, Arkansas, Colorado, Connecticut, Georgia, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Massachusetts, Michigan, Mississippi, Missouri, Montana, Nebraska, Nevada, New Mexico, North Carolina, Ohio, Oklahoma, Tennessee, Texas, Virginia and West Virginia If you play the word association game with 99 percent of Oklahomans and said cherry limeade, their first word would be Sonic. COOPs team had played the flavor-association game in homage to the hometown favorite, and now it was going gangbusters. That sounds kind of unsexy, but your brand is one of your strongest assets, and you have to be really, really diligent about managing that and putting in the right places and treating it the right way, being consistent, he tells VinePair. Ultimately, whether these are worth seeking out in the crowded hard seltzer market comes down to taste, so it's time to start cracking some cans. Guava is often a mysterious flavor in many products, but its distinct and unique taste can be hard to define. "Colder faster, 360-degree branding on the vessel and leading recycling rates and recycled content rates make this the . Is this the Edward vs. Jacob of our generation? 2023 LEARFIELD. grown-up . Continue reading to learn the number of Sonic Drive-In locations in your state. With just 100 calories and 1 gram of sugar per can, SONIC Hard Seltzer is a guilt-free (and gluten-free!) So in mid-2020, they went back to the well, whipping up another Sonic-inspired hard seltzer, modeled after the restaurants polarizing, electric-blue Ocean Water to release in spring 2021. Between my husband and I we are hard pressed to find a hard seltzer at least one of us wont drink. The Melon Medley seltzer tastes more like Japanese Melon Ramune soda than it does, say, a Watermelon Truly. The Tropical Variety Pack features Ocean Water, Melon Medley, Mango Guava and Orange Pineapple. When you put those three pieces in place, it does make these rocket launches easier to withstand, says COOPs president, referring to rolling out high-profile licensed beverages. OKLAHOMA CITY, Feb. 3, 2022 /PRNewswire/ -- SONIC Hard . Just don't come to this seltzer expecting to be blown away by the essence of exotic guava, or you'll leave disappointed. . Sonic continues to capitalize on this success by encouraging customers to join either Team Ocean Water or Team Cherry Limeade in promotional materials for their Hard Seltzer brand. SONIC Hard Seltzer was made for any . Dont love them unfortunately, here in TN. To learn more about the SONIC Hard Beverages products and where to purchase, visitsonichardbevs.com. With 100 Calories and 1 gram of sugar per can, SONIC Hard Seltzer is a gluten-free seltzer with a 5% ABV. That's not a knock on it whatsoever; SunnyD is delicious, and drinking something that kind of has that flavor but also gives you a mild buzz is wonderful. SONIC Hard Seltzer is currently available in eight flavor offerings and provides a modern and adult take on classic SONIC flavors. (Well, MOST of them. Since 2009, COOP has created a core lineup of seven year-round beers, four seasonal beers, and various limited and barrel-aged releases. . Speaking of the past: Even as recently as a decade ago, it would have been anathema for a legitimate craft brewery to partner with a major fast food chain. Why does lime get to taste like actual limes while lemon only tastes like sour? Youd be hard-pressed to find one, what with sweet slushes, Ocean Waters, shakes, and gooey mozzarella sticks, all from roller-skating waiters. Sonic has taken a bold leap into the melon-flavored hard seltzer market, offering a refreshing take on the genre. The Oscars will air on ABC and can be streamed on ABC.com and the ABC app as well as Hulu + Live TV, YouTube TV, AT&T TV or FuboTV. Sonic Hard Seltzer comes in two themed 12-packs: Citrus and Tropical. The Citrus Variety Pack offers Cherry Limeade, Original Limeade, Classic Lemonade, and Lemon Berry. Watch. On the contrary, lime juice has complex flavors comprising both acidic tartness and sweet zestiness that captivates everyones palate! Sonics Hard Seltzer Is Hot. Sorry, Chili Cheese Tot lovers.) Moreover, this version is tastefully milder than regular Lemonade seltzer meaning no unpleasant sourness here! The Citrus pack has Lemonade, Limeade, Lemon Berry, and Cherry Limeade. Sonic has got the middle of America, and theyve had a grip on it for years, says Donn Bichsel, the founder of 3 Tier Beverages, an independent beverage-alcohol consultancy that provides data analytics for COOP. The market is expected to grow at a 4% annual rate in 2019 and at a 2.5% annual rate in 2020. ARKANSAS, USA SONIC Drive-in is jumping on the hard seltzer craze and you can now enjoy the restaurant's famous flavored drinks in alcohol form . The mayor of Park College City submitted President Joe Bidens ash cross to mark Ash Wednesday has some under the false impression it is a forehead bruise. In August 2021, the seltzer will be distributed across five other states - Nebraska, Texas, Kansas, Missouri and Arkansas. Some states clearly have a greater appetite for the restaurant than others, though. Follow @birdstorc and @goldenwitchfire on Twitter and Instagram for daily updates!Feb.. The Big 12 is an NCAA Division I intercollegiate athletics conference that encompasses five states with over 40 million people within its geographic footprint. Watermelon is definitely hanging out in the background, but it's not dominating your palate as you drink this. Nearly 5,000 student-athletes from across the United States and around the World compete annually under the Big 12 banner. Now, Sonic Hard Seltzer is entering a new phase of its nationwide rollout by adding eight states to the list of locations where it can be purchased. Pick up a pack and host your own happy hour any time you want! Still, its a big if. The road to consumer packaged goods gone bad is paved with good licensing intentions, after all. By using this site, you are agreeing to the site's terms of use. When looking for this fruity essence among different items such as seltzer beverages, one may find that they cannot detect any hints within them despite claims from manufacturers demonstrating how elusive. Hip2Save is a registered trademark of Hip Happenings, LLC. This beverage offers a deceptively sweet taste sensation fit for those partial to flavored water products, such as Crystal Light and Mio. SONIC Drive-In, founded in 1953, is the largest drive-in restaurant brand inthe United Stateswith more than 3,500 restaurants in 46 states. As the past 18 months of alco-llaborations demonstrate, pretty much any brand with a functioning marketing department can develop a crossover alcoholic beverage brand on a lark. The alcoholic beverages are not available at SONIC Drive-In locations, according to the press release. To find a local retailer where SONIC Hard Seltzers are sold, click here. Powered by WordPress VIP. Sonic Seltzers Melon Medley is an unrivaled tropical treat that stands out among the rest. Pick up a pack and host your own happy hour any time you want! Along with serving up never-before-seen Truly concoctions, we work with . Your email address will not be published. Get the Android Weather app from Google Play, Win a Midday Makeover from Studio STL and West County, Hold my beer its time to sign up for the St. Patricks, Tims Travels: Dreaming in silestone and slabs its, Downtown is turning green for St. Patricks Day Parade, The 7brew Crew brings kindness, joy and of course,, Freshen up finds: Give your skin a slug-hug, What the Cluck! Warns Bichsel: Consumers have the knowledge to sniff through bullshit, and [licensing] is one of those things that when you make products that tack too far away from what a brand traditionally does, it does risk damaging the mothership. The Citrus Variety Pack features Cherry Limeade, Original Limeade, Classic Lemonade and Lemon Berry. Some people go to Sonic just for this combination of blue coconut syrup and Sprite that smells vaguely like sunscreen (in a good way). Following the initial excitement for SONIC Hard Seltzer, we have accelerated product availability for customers who are brand fans or excited to try it for the first time, saidSean Mossman, president of COOP Ale Works, makers of SONIC Hard Seltzer. Cant wait to try this!! Quickly, a leader emerged among the four flavors: cherry limeade. SONICDrive-In Served through its iconic Carhops, the restaurants expansive, award-winning menu offers unique breakfast, lunch, dinner, snack and drink options for the whole family. The firms eagerness stunned the brewery president. They werent horrible, just not amazing. Combine all ingredients, except for the Lemon Berry SONIC Hard Seltzer, into a cocktail shaker and muddle the berries. Limeade, however, has got it all juicy lime notes in combination with refreshing zesty elements that create a harmony as pleasing on the tongue as it is stimulating. The taste is stronger than some of the others, and the extra sweetness really helps sell it as Limeade rather than just another weak-tasting hard seltzer. Rather than having watermelon as its primary flavor which dominates many American beverages in this category Sonics version is dominated by honeydew notes with subtle hints of watermelon playing off them to create harmony and intrigue. All these flavors come in at only 100 calories each while containing no added sugar or gluten, making them healthier alternatives than many other items on Sonics restaurant drink menu (excluding alcohol). It's more reminiscent of actual ocean water than anything you'd get from Sonic. Join our large community of insiders - it's totally free! About Big 12 Conference The Big 12 Conference is comprised of 10 Universities - Baylor, Iowa State, Kansas, Kansas State, Oklahoma, Oklahoma State, TCU, Texas, Texas Tech and West Virginia. The choice toward cans was an easy one as this is the iconic package for the hard seltzer market, Daniel says. The aftertaste is faintly reminiscent of SweeTARTS candy, and its carbonated finish mimics the flavors or aromas of champagne-based mimosas. Updated: 10:54 AM CDT November 4, 2021. With this drink on your side, youll never have to worry about running short of sweet refreshments! This is an archived article and the information in the article may be outdated. Has anyone tried these? In this video I try the Sonic hard seltzer! Sour fake orange dominates this seltzer, with pineapple playing a supporting role. Beginning its 27th year, the Conference has produced over 780 Academic All-America selections and claimed national championship team titles in 20 of its 23 sponsored sports. This seltzer is by far the most candylike of any of the flavors, which is what we really wanted from Sonic seltzers. [M]ost consumers are either fans or are at least familiar with our popular drink flavors across Sonics 46-state footprint, explains Springer, noting that while the firms franchisees are excited by the hard seltzer rollout, there are no plans to sell the alcoholic beverage at the drive-ins themselves. All your favorite SONIC flavors are now available as hard beverage! The closest positive comparison we can make to this is the San Pellegrino citrus sodas, but that's honestly a real stretch.
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