EasyGroup Holdings Ltd (the investment vehicle of the airlines founder, Greek-Cypriot businessman Stelios Haji-Ioannou, and his family) is the largest shareholder with a 15.269% stake (as of September 2021). [22], In December 1997, one of EasyJet's design and advertising agencies suggested to Stelios Haji-Ioannou that he should consider trialling a website for direct bookings. Some 2,208 customers had their . Updated: Feb 28th, 2023. As of March 2011, EasyJet Holidays has provided holidays and city breaks to all of the airline's routes. Avianca, the characteristics of this category of product. [14], EasyJet was featured in the television series Airline, broadcast on ITV (19982007), which followed the airline's operations at London Luton and later at other bases. But its time that we took responsibility for the effect flying has on the environment. Net profit also significantly increased by 60.8 % comparing to last year which is a healthy figure and mainly a result of improved total revenue figure and can result in any future investments in order to generate more profits. With the demand on transportation and advancements on technologies airline industry became one of the fastest developing industries on the world. Airline With the acquisition of GB Airways in 2007, easyJet inherited nine Airbus A320 and six Airbus A321 aircraft. [60][61] Speaking at the time, EasyJet chief executive Andy Harrison commented that: "We have not developed a new concept. The company offer a number of services from package holidays to car hires bookable via the easyjet.com website the 3rd most searched for airline on a global scale (Google Analytics). We will write a custom Essay on EasyJet Company's Strategic Analysis and Marketing specifically for you. Here, key stakeholders from across the industry share their thoughts on the impact of COVID-19 and the recovery actions needed. [102] The company took delivery of the first A321neo on 18 July 2018 at the Farnborough International Airshow. Interpersonal relationship, EasyJet has a unique geographical location because it was born in England. [20], In March 1998, EasyJet purchased a 40% stake in Swiss charter airline TEA Basle for three million Swiss francs. Its owned by EasyJet Holding Limited whos CEO is Stelios Haji-Jannou. Groups / individuals that are affected by and/or have an interest in the operations and objectives of the business She added that the A321neos would help to cut costs by 9 per cent. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". EasyJet passengers whose card details were stolen in a "highly sophisticated cyber-attack" say they have been left frustrated and in limbo by the airline's response. It does not store any personal data. The airline's loyalty programme is called Flight Club. Travel Transport and Logistics Table of Content ( Sull Kuemmerle and Cabral199920-38) In the year 2000 easyJet succeeded, Premium The company's sustainable business model aims to make travel easy and affordable, while driving growth and . [44], EasyJet, like Ryanair, uses a business model pioneered by Southwest Airlines. Easyjet has benefits from low price just . Both airlines have adapted this model for the European market through further cost-cutting measures, such as not selling connecting flights or providing complimentary snacks on board. Introduction [10 marks] b) Explain the positioning of each stakeholder and the strategic implications for EasyJet. In 2017, EasyJet Plc flew 80.2 million passengers on flights that carried 86.7 million seats. [101] The current generation A320s and fifty of the A320neos will replace current A319 aircraft. [23] Over the course of 2005, FL increased its share in the company periodically to 16.9%,[23] fuelling speculation that it would mount a takeover bid for the UK carrier. but lacking of traditional service. With number 1 and 2 market share positions in key airports across Europe this year EasyJet have been voted one, Premium Click on the link below to read more.--> We have a clear focus on building strong relationships with customers to create more sustainable, long-term revenues leveraging quality, innovation and digital. London Gatwick Airport. Undoubtedly one of the key players in this progression was easyJet. (Jones 2007) In 1996 they replaced the leased aircraft by purchasing four second-hand aircraft. This is a very healthy figure which might grow within the next years as a result of more and more people flying by budget airlines and positive image of Easyjet. The woman had been asked to switch seats twice in a row, to accommodate two ultra-Orthodox Jewish men. As a result, it is the first major airline in the world to operate net-carbon-zero flights across its entire network. Easyjet stakeholders.Then evaluate the other options which will bring to the fray better returns. The aim of this business is to provide and develop products for athletes of every ability and to make sure their products help athletes reach their potential. Stakeholder Main Interests, Premium younger fleet and advantaged fleet deal reducing ownership and maintenance costs. PICTURE CONTENT v An example of this is when ''Go'' a budget airline owned by British Airways was taken over by EasyJet in 2002. Staffing and recruiting 10 They are widely known with their, Premium Powerful Essays. During 2017, 'Air Time' was introduced on some EasyJet Switzerland flights, which enables passengers to connect to watch a selection of films and read books through an on-board WiFi network; this service is provided by Rakuten. Easyjet Case Study. These are stakeholders who are directly affected by a project, such as employees. Strategic management A typical Airbus A319 carries 150 or 156 passengers depending on layout in a single-class configuration, but as the airline does not serve meals on its shorter flights, it opted for smaller galleys and had a lavatory installed in unused space at the rear of the aircraft. Also, its recent vow to become the world's first major airline to operate net-zero carbon flights has been received by stakeholders with much enthusiasm. This cookie is set by GDPR Cookie Consent plugin. For other uses, see, Frequent flyer, business travel and loyalty products, Passengers = Earned seats flown, including "no-shows" (empty paid seats), promotional seats and those provided to staff for business travel, for both EasyJet UK and, Airbus Orders and Deliveries (XLS), accessed via, Last edited on 25 February 2023, at 20:51, United Kingdom Advertising Standards Authority, "Risky business: Why the unpronounceable will achieve the improbable in Britain", "ITV commissions ground-breaking documentary following easyJet's rookie pilots from ITN Productions", "EasyJet grounds entire fleet of planes due to virus", "EasyJet confirms axing of three UK bases", "Ryanair and Easyjet: The history of the peanut airlines", "EasyJet at 20: the low-cost airline, then and now", "Challenges on the horizon as easyJet turns 20", "FL Group's sale of EasyJet holding puts an end to months of takeover speculation", "CFO Chris Kennedy Pilots EasyJet, Lands on FTSE 100 CFO Insight", "Circular regarding proposed acquisition of Go", "From Bland to orange: GB Airways acquisition will make easyJet #1 at Gatwick", "EasyJet plc agrees to acquire GB Airways Limited", "Regulator clears easyJet's GB Airways acquisition", "EasyJet to become North West's largest airline", "EasyJet to set up Austrian HQ to operate EU flights after Brexit", "easyJet clinches parts of Air Berlin for German expansion", "EasyJet Grounds Entire Fleet, Furloughs Crew After Finishing Rescue Flights", "Transport secretary promised EasyJet not to levy green taxes | Business", "EasyJet to resume flights across most European routes by August", "Sir Stelios fails in his bid to get the board sacked at easyJet", "EasyJet reveals cyber-attack exposed 9m customers' details", "EasyJet rejects takeover approach from rival Wizz Air", "After 26 Years, Sir Stelios Loses Control of EasyJet", "A History of easyJet - from 2 routes to European giant", "EasyJet will soon be bigger than Ryanair", "EasyJet to launch allocated seats on all flights", "EasyJet raises further 600m as Covid-19 disruption continues", "EasyJet scales back flying capacity due to lockdowns", "EasyJet slumps to first annual loss amid pandemic", "New headquarters for EasyJet at London Luton Airport", "EasyJet unveils low-emission 'EcoJet' aircraft", "Can easyJet short circuit electric airliner flight? The SWOT Analysis for EasyJet Plc is presented below in a matrix followed by detailed analysis: Strengths. Picture 1. The Holidays business segment sells holiday packages. 1st Business: Nike [65], On 27 September 2017, EasyJet announced its partnership with an American start-up company Wright Electric with the purpose of developing and introducing a short-haul 120-seat all-electric airline. This ticket offers additional flexibility, including unlimited free date changes within a set period, free route changes, complimentary checked baggage (1x20kg), an increased carry-on baggage allowance, and a 7.50 on-board refreshment voucher. Changing pictures of the political sphere have a deep impact on the aviation industry scene. When flights are cancelled, passengers are supposed to be reimbursed within one week. The business generated revenue per passenger of 58 compared with a cost per seat including fuel of 53. Low-cost carrier, As mentioned before Europe has around three thousand short-haul airlines meaning that the competition of easyJet can be very wide. The two strategic choices offered include 1) expanding into new market segments and 2) modernization of brand image. Low-cost carrier The company has clearly identiable operational and marketing, Premium The organisation mainly expands through acquisitions 4. external stakeholders are from outside of the company but, Free Thirdly with all the information we use them to answer 5 questions about the case-study in the text-book. BMAN72801 3.5.1 Check-in 9 The cookies is used to store the user consent for the cookies in the category "Necessary". The airline's monthly inflight magazine is called The Traveller. Weaknesses. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor. Efficiency-driven operational model ( tutto quello che c e scritto sotto) Interviews by Ross Falconer. It may have little or nothing to do with the products market price and depends on the products availability to satisfy his or her needs or requirements1 Easyjet is really focusing on this aspect because they are expanding and they are already flying to 129 destinations, Premium Quality Glossary Definition: Stakeholder. As such any organization must strive to identify its stakeholders and their specific needs, Premium [39] In June 2020, EasyJet announced their intention to resume flights, flying half of their routes in July 2020 and up to 75 per cent in August 2020, though with reduced frequency. Stakeholder analysis access_time21 junio, 2022. person. KLM Business model, EasyJet is originally discovered by a Greek named Sir Stelios - Loannou in 1995. Strengths EasyJet has established a brand reputation for being the most economical airline in Europe. Airline A Market Leader As Europes fourth largest airline car- rying more than 68 million passengers annually, easyJet has been highly suc- cessful in an increasingly competitive European travel market. Marketing In terms of cost leadership, easyJet takes the second position after Ryan. The group, along with associate companies EasyJet UK, EasyJet Europe and EasyJet Switzerland, operates 308 aircraft. [18] Despite commercial pressure from the emergent no-frills sector, traditional airlines have been unable to directly adopt similar practices to EasyJet due to vigorous protection of existing employee privileges by unions. EasyJet the airline industry was founded in 1995 by Stelios Haji- Ioannou and from thence struggled to maintain their competitive position in the airline industry. EasyJet company 1 Introduction Low-cost carrier Low-cost carrier, WHO ARE YOUR STAKEHOLDERS? History of the Internet, look of easyJet and will also discuss an analytic research that was made to demonstrate aspects of the history of the airline along with the marketing strategy and brand strategy used and implemented by the low-budget airline. This Case Study details the rapid growth of easyJet which started operations in November 1995 from Londons Luton airport. TABLE CONTENT ii Best Essays. Stock, A stakeholder is any individual or group who can affect or is affected by the actions decisions policies practices or goals of the organisation (Freeman 1984 25). Low-cost carrier easyJet is one of the world's most successful low-cost airlines. Each of the types of stakeholders in a business are categorized in 3 ways: Internal or external. Table of Contents Figure 1: EasyJet stakeholder map. They successfully bought 40% of Swiss charter operation Tea Basel AG in 1998. It urged travellers to cut out the travel agent. To simplify the process we suggest that you start by identifying groups that fall into one of four categories: organizational capital market product market and social. There are political factors like liberalization, Premium [22] The specific color that EasyJet uses closely resembles that of the telecommunications corporation Orange and was a subject of dispute between the two companies in 2004 when easyGroup launched a mobile phone subsidiary, easyMobile. EasyJet had a permanent base at London Southend Airport before the first Covid-19 lockdown . [15], On 30 March 2020, EasyJet temporarily grounded its entire fleet of planes due to the COVID-19 pandemic. Recommendations: 15 [112], The airline's main fleet, comprising Airbus A319, A320/A320neo and A321neo aircraft, carry up to 156, 180/186 and 235 passengers respectively, depending on layout. Airline EasyJets Business Model Analysis OPPORTUNITIES Stakeholder, Stakeholder Expectations Which two stakeholders will this cause conflict between? Primary or secondary. EasyJet the company is a low cost airline looking to undercut traditional carriers that were already known and established in the industry. The UK alone is a 13bn market and has grown by 6% annually," according to a company spokesperson. Ryanair Low-cost carrier Management should consider the following legal factors when exploring a new market. easyJet. This Case Study details the rapid growth of easyJet which started operations in November 1995 from London's . 3.3 Promotion 7 Airlines which fail to comply with strict, Premium The facility, located in Essex, around 50km east of the UK capital, announced a pre-tax loss of 21.5m for the year ending February 28, 2022. 3.7.1 Management 11 Despite some previous concerns about the purchase from key shareholders, the need to . I have found this less to be the case with easyJet, and most of the . Airline, MARKETING RESEARH PROJECT Competitors and competitive advantage 11 A stakeholder can be a wide variety of people impacted or invested in the project. A shareholder can be a stakeholder. Customer service Due to the research (EasyJet.com 2011) has noticed that over 600 routes across more than 30 countries have been functioned. Secondly we will do the SWOT analysis and find out the reasons for EasyJets success by making marketing mix. Easyjet Plc PESTEL analysis is a strategic tool to analyze the macro environment of the organization. A shareholder, though, is someone who has invested in a corporation. [85], EasyJet serves 136 destinations (as of February 2019). The organization can be of any kind meant to realize certain goals by the society. [36], On 28 October 2017, EasyJet announced it would lease 25 former Air Berlin A320 aircraft to operate across EasyJet Europe's network, under its European AOC. [101], On 15 May 2017, EasyJet announced the conversion of 30 A320neo orders into A321neo aircraft to be used on busier routes. EasyJet is offering shareholders 31 new shares for every 47 already held, at a price of 410p. How does EasyJet contribute to the UK economy? Therefore it has to be differentiated with marketing processes. [78] In January 2017, the company was fined 60,000 by another French court because it had refused to allow a disabled passenger to board in 2010; the company cited security concerns and internal regulations, but said it would not appeal against the ruling. must follow the employee/labor health and safety laws as some countries have strict regulations to ensure labor safety. He threatened to call a general meeting to remove a director every three weeks unless subsequent action was taken. However, its operating profit has decreasing which may influence take more loans from financial institutions. References 16 Strategic management, Stakeholders of marks and spencer and their influence. You'll get a detailed solution from a subject matter expert that helps you learn core concepts. There is no incentive for travel agents to book flights on the airline because it does not pay commissions, which is an industry-standard practice for low-cost carriers. Southwest Airlines. EasyJet derives the most from the perceived quality. Additionally its total revenue per seat grew by 5.1&capacity measured in seat flown. Start a SWOT and Porter's 5 Forces Analysis for the company; Make a list of the issues/problems you face. DALLAS - Esken, the owners of London's Southend Airport (SEN), could be put up for sale after the pandemic saw passenger numbers plummet by 90%. INTRODUCTION [62] However, there has been few announcements on the project since then. Stakeholder analysis, Stakeholder Relationships From the annual report 2008 of Easyjet, it can be found that its total revenue is increasing for example- in 2008 Easyjet's total revenue was 2,362.8 million and in 2007 was 1,797.2 million but for recession it may reduce this year. By clicking Accept All, you consent to the use of ALL the cookies. It has seen an increase in customer loyalty in its core markets. [38] In April 2020, EasyJet secured a 600 million loan from the UK Government with no environmental conditions attached. London Gatwick Airport Low-cost carrier, MATCH TO EVVIRONMENT & DEVELOPMENTS Based on the performance indicators outlined in Easy Jet's yearly report, the Kaplan and Norton method is chosen to classify airline's strategies. 3 Marketing Mix (7Ps) 4 Born on 14th February 1967, in Athens, Greece, his father was a self-made Greek-Cypriot shipping magnate. [18], Early promotional activity focused on the airline's relatively low pricing compared to incumbent operators. Read more: http://www.businessdictionary.com/definition/stakeholder.html#ixzz2PXLmU8iH 2. easyJet Airlines: Small Lean and with Prices that Increase over Time (Oded Koenigsberg Easyjet Plc's mission statement is also realistic, which makes it able to achieve various set goals and targets. EasyJet They successfully bought 40% of Swiss charter operation Tea Basel AG in 1998. The second "downstream" batch consists of both those who . Low-cost carrier Butterworths Company Law Handbook K. Walmsley. Table of Contents While various amounts held determine their actual control of the business, Premium CSR, credibility, employees' rights and legitimacy during a crisis: a critical analysis of British Airways, WizAir and EasyJet cases - Author: Rasha Kassem, Aly Salama, Chanaka N. Ganepola . Sociocultural impacts 7 [29] This acquisition was valued at 103.5million, and was used by the airline to expand its operations at Gatwick,[30] and to establish a base at Manchester Airport. The cookie is used to store the user consent for the cookies in the category "Performance". TABLE CONTENT Although the main threat in terms of competition for easyJet is the low-cost Irish company named Ryanair. It has reinforced its position in short-haul travel aviation increasing its market share from 6.5% to 7.6%. This was the first codeshare agreement for EasyJet; it was terminated when Transaero Airlines ceased to operate in October 2015. Changes in the macro-environment factors can have a direct impact on not only the Easyjet Plc but . Easyjet stakeholders. 2.2.4. How does EasyJet create value for the customer? . 4.1.1. London Gatwick Airport Also the product that airlines serve is a somewhat typical service. Within a year, over 50% of bookings were made using the website; by April 2004, the figure had reportedly jumped to 98%. 4. http://www.london.edu/facultyandresearch/research/docs/CM_04-904.pdf They influence the companys decisions as they are the main say of it. Employees - they want to be . What we do. We also use third-party cookies that help us analyze and understand how you use this website. easyJet Necessary cookies are absolutely essential for the website to function properly. EasyJet was founded by Haji-Loannou in 1994. 10. The Haji-Ioannous have sold 76.3 million nil paid rights at 1.65, a 15 per cent discount to the closing price of the rights on Thursday, said the source. What experience do you need to become a teacher? safeway new westminster station parking; pluto conjunct prenatal solar eclipse; shandon hotel balance back