45. Industry market research reports, statistics, analysis, data, trends and forecasts. Their contribution to the UK economy. Black women experience high levels of stigma and bias because of their natural hair among white women. The market research report includes: Historical data and analysis for the key drivers of this industry. The US hair care sector is worth more than $83B, making it the largest hair care market in the world. 68% of black women between the ages of 18 and 34 say they use social media to discover how-to tutorials, which introduce them to new black hair brands. SoftSheen-Carson, Africas Best, Lusters, and Dr. Miracles contributed the greatest number of top-selling ethnic hair care products in 2014. In addition to its high-quality wigs, the company offers custom wig services and private wig . 40. black women experience high levels of anxiety than white women. L'Oral remains the top player in the beauty industry, with nearly $11 billion more in sales than second-place Unilever. The Natural Hair and Loc Bar in the Brixton area of London. The smaller brands that took over are more nimble and agile and can thus respond to consumer demand for natural and clean ingredients and market changes quicker, which give them a leg up against bigger brands that used to lead the black beauty industry. A boom that can hopefully be repeated. 87% of black women prioritize clean and safe products. For years, Mr. Swarry, 48, known as Barber B, has built a reputation in an industry tailored to white customers for teaching trainees of all races to cut Black hair. Sugaring (up 300% in 2018 and a further 91% in 2019). It may surprise you to learn that not all brands on the ethnic hair care aisle are owned by black people. Formal instruction for styling Black hair did not exist, so Ms. Ritchie practiced on her siblings. 37% of women have gone to the salon to have their hair permanently colored at least twice in the past year. 36. What I mean is that cream relaxers that currently exist as a white lotion that reeks of sulfate wont exist anymore. You dont need to be black to have dry skin or curly hair. ( Statista) The company sells products under the hair color, skincare, sun protection, make-up, perfumes, and hair care categories. Its a more versatile way of being thats different from the archetypical church going boujee African-American woman that Beyonc represents with her safe honey blonde hair. Approximately 65% of services fell into this category. 20% of black consumers say they have a hard time purchasing a variety of products because there arent enough to suit their needs. How big is the beauty industry? I want to spend on Black businesses, she said. Currently, the market is about $1.5-2.0 billion/year in the United States. The more we educate the youth on how to take care and love their hair, the less therell be a need for relaxers. Low-income black consumers also make up 39.1% of hair and beauty spending, which is higher than middle- and high-income spending in this category. There is a lack of clean products in the natural hair care market than in any other hair market. Everyone wanted to look like an African-American with straight hair anyways. Up from $483B in 2020 to $511B in 2021 and with an annual compounded growth rate of 4.75% worldwide it's predicted to exceed $716B by 2025. The sudden rise in CAGR is attributable to this market's demand and growth, returning to pre-pandemic levels once the pandemic is over. It's hard to fathom why so many huge companies . And today, these Island-repping music stars are deeply influencing womens style. The dearth of trained hairdressers is also a problem for Black people working in fashion and the media. These same brands cant decide to suddenly stop selling at Chteau Rouge or Chteau deau because it will be a huge loss to their distribution. This DIY self-care movement that took hold across the U.S. in the beauty and personal care industry resulted in an impressive 16% dollar growth across all channels in 2020. . The personal care market will dominate as usual since it is projected to reach $268bn by 2025. How much revenue do black hair brands contribute to the overall hair care market? But inside the industry there is growing recognition that change is coming and is long overdue. Currently wholesale is also an issue because some wholesalers are scared to purchase products that are too specific and niche, so brands dedicated to people of color feel overlooked. In 2020, the global black hair care market rose to $2.5B. 50% of black women believe that their natural hair and care are essential to their identities. 37. An assessment of the competitive landscape and market shares for major companies. Personal care and beauty, which includes hair care, is a $518B industry in 2021. Total global cosmetic sales in 2020 was a whopping $483 billion. Welcome aboard. 14. However, in 2021, product claims drive black consumer purchases more than ingredient lists. In the 1970s, professional Afro hairdressing was a lonely endeavor in Bradford, a city in northwestern England. Shampoo and conditioner sales have continued to grow among black consumers in 2019 and 2020. A typical UK adult spends over 400 a year (33.36 a month) on hair and beauty products and treatments. Incorporate elements of "fun" and self-care into wash-day rituals. In 2020, the size of the global dropshipping market was estimated at $128 billion. Apprenticeships in the UK; Apprenticeships in England; Apprenticeships in Scotland; . You know the Afro Hair and Beauty Salon in London and the Natural Hair Academy (NHA) in Paris very well. 59% of Black British women shop at independent retailers for hair products, compared to 18% of African American Women, 30% of Black European Women, and 37% in . TheNHBF reportedthat 60% of people working in hairdressing and barbering in 2020 were self-employed (up from 54% in 2019). Research into the black hair market has revealed significant gaps in the types of products black consumers want and need. As a subscriber, you have 10 gift articles to give each month. Zainab Swanzy, the author of the forthcoming book A Quick Ting On: The Black Girl Afro, said, Afro hair has pretty much always been ignored in mainstream U.K. hairdressing., She said the Black immigrants who arrived in the country after World War II known as the Windrush generation were advised to bring their own tools and products for their hair from the Caribbean, because once they arrived in the UK, not a single hairdresser would be able to help them.. In France, most of the hair traditions come from Africa like box or threaded braids. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); 70+ Key Hair Weave Industry Statistics & Facts, 100+ Hair Extensions Industry Statistics & Facts in 2023. In America, approximately $19 billion is spent annually on hair while in the UK, 5.25 billion is the annual spend - and UK black women account for 80% of total hair product sales. Other salons sometimes turn away Black customers, saying that their stylists are not trained to help them. L'Oral. With 24 product launches, Carols Daughter released the largest number of ethnic hair products from 2014 to 2016. Hacks & Inspiration from Hair Experts at Unilever. $24.17 billion. However, the majority still show a preference for straight hair. 81% of black people say that hair and beauty products advertised through black media channels are more relevant to their needs. The black woman is very demanding in terms of product quality: either she finds store bought products that correspond to her standards or she makes her own, hence the proliferation of DIY beauty and use of kitchen cabinet ingredients. This outcome would result in a CAGR of 9% for the industry. Please re-enter your email address. They invest a lot in hair care but dont necessarily know how to get the best value for their money. Black women spend billions of dollars on natural hair care and beauty products. After years of strong growth, the UKs Covid-19 pandemic naturally hit the hair and beauty industry hard. If youve grown up with a certain texture, you know how to manipulate it. One out of five black women feels the need to straighten their hair for work. In 2020, the global black hair care market rose to $2.5B. Veelocks is a UK-based, black-owned wig brand. The leading beauty and haircare brand in . One client asked me Why dont you relax your hair anymore? It was so easy for them before. Figure 17: UK retail value sales of the women's mass-market haircare category, by product type, 2020 and 2021; Channels to Market. The hair weave industry is a multi-billion pound market that is forecast to grow significantly. regardless if you are black, white, asian, latina at the same stores and price points. Updated December 6, 2020. Keep reading to learn more about the power of black dollars. ATH Investigates, Natural Hair Care Guide and Products to Fight Humidity, 12 Edgy Ivy League Haircuts Seen at Fashion Week, 7 Different Ways to Style Twist Hairstyles for Men, 15 Sweet and Striking Shades of Honey Brown Hair, Understanding Why the Appropriation of Hair Ingredients is Culturally Wrong, 8 Shampoos for Straight Hair that Add Body and Shine. If things go wrong when providing a treatment, a client could make a claim against your business for negligence or bodily injury. 14. Permanent waves & texturizers were the second most common service provided by black hair stylists at around 62% of services provided. In the US, the personal care industry, including hair care products, generates $98B in annual sales. The North American construction industry slows down to 1.2% and Western Europe to just 2.2% in 2019. Focus on hair and scalp health to appeal to the growing number of protective style wearers. We rounded up surprising facts about natural hair and how women feel and [receive textured hair. The NHBF also carried out aState of the Industry Surveyin September 2021, which found that nearly two thirds of hair and beauty business owners were confident of their business survival (although uncertainty was higher in the beauty sector). Figure 31: Instagram post - Dove x Brother Vellies. One certification organization, Qualifi, has started requiring graduates to demonstrate competence in working with textured hair. The US is the leading country globally in the hair wigs and extensions market. Overall, how is the black hair care market performing? 70% of black women read labels on hair care products, 26. (CommonThread) According to experts, online sales channels will grow by 4.8% come 2023, whereas offline purchases will decrease by 1.3%. Beauty Industry Statistics and Market Research: Global & US. Brushing back the coils of her twist-out, Ms. Tomlinson said it had taken too long for broader society to recognize Afro hair as beautiful and worthy of care. Black women monetarily dominate the hair industry in the UK - accounting for 80 % of total hair product sales.