But after the four-year mark, if it didnt work out, to move on to something else. [33][34], In 2001, it was reported that children were discovered working in a factory in Cambridge, New York, making products for Origins, one of Estee Lauder's natural products brands. It traces his path from an unhappy childhood in the Prigord region of France to his triumph in Paris as style consultant to the most glamorous women in the 20th century. Violette Serrat is currently Creative Director of Makeup at Guerlain - View - Guerlain org chart. I always think makeup is a lot like cooking, Echaudemaison said at the time. I want skin routines to feel as accessible, and what matters the most is that people are consistent with it.So what does she use every single day? Her look, k, slightly smudged, and was featured in Elle Magazine, and Vogue Magazine. YouTube Beauty Guru Violette Serrat Is Guerlain's New Creative Director of Make-Up. US standard shipping is free for orders over $50, but under that amount is $6. The French makeup artist and Guerlain creative director shares her sensitive-skin essentials. To track your order, you can use the tracking link provided in your shipping confirmation email. Read on as Violette drops her routine. It relieved a lot of pressure yet motivated me so much.. A WWD article published on Jan. 14, 1972, said Echaudemaison did Baroness Guy de Rothschilds evening makeup for her familys Proust ball. After noticing that many Americans approach beauty like putting on a mask, favouring heavy make-up and cosmetic procedures, Violette hopes to inspire an effortlessly chic French girl approach, describing this as lipstick, a good skincare routine, perfume and youre out the door. It is supposed to give off a quite slept-in look that is, effortless and imperfect while simultaneously looking put together, Violette stresses the importance of using makeup to enhance natural beauty, and the importance, of taking care of the body and mind in order to achieve beauty. I try to keep it consistent, because people want us experts to give feedback on skin. I use sometimes use Paula's Choice chemical exfoliator, maybe once a week only. [23], Alvin Chereskin, the founder of AC&R, was the long-time creative partner of the company. Then check out our full PUR Cosmetics Review! Shes a skin care genius. "I . I think we go to our first dermatology appointment quite young. I use the I'm From Mugwort Mask, and the Honey Mask. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Your email address will not be published. By Bella Cacciatore January 25, 2022 All products. It also goes with the lifestyle mentality that we want to take care of what Mother Nature gave us, more than trying to hide it and perform better, she says. It goes on wet but dries as soft as rose petals (hence the name). Violette says its insane to think she will be creating make-up for the Parisian maison that introduced the modern lipstick bullet to the world in 1870. Bella Cacciatore is the beauty writer at Glamour. The renowned fragrance house Jo Malone London was acquired in 1999. Not on quality. WWD and Women's Wear Daily are part of Penske Media Corporation. In, 2013, she became the Dior International Makeup artist, where she was made popular by, reinventing the classic red lip. My skin totally loves it. She is not wrong. But Echaudemaison walked out of the meeting as the houses artistic director of makeup. Your skin needs to eat and needs to drink; this is like a beverage for your skin. To keep their own personality, but to use makeup as the indispensable accessory.. She also joined Guerlain as the French houses Creative Director of Makeup over the summer (she was previously Este Lauders Global Beauty Director). Tennessee Bans Drag Shows in Public Places. Soon after, she, moved back to France, having learned some makeup tricks, Although her formal education was in the fine arts, when she moved back to France, she got an, agent and landed her first job at American Vogue. Biography of Violette Serrat Last update: 4 days ago. To make a return, or if your order arrived damaged, send an email to [emailprotected]. Violette Serrat Drops Her Skin-Care Routine The French makeup artist and Guerlain creative director shares her sensitive-skin essentials. Cracking the traditional codes of lipstick packaging, it lays on its side and flips open to reveal two mirrors. It needed to be more fun, he said during that interview. In fact, the announcement of her new role coincided with the launch of Guerlains Rouge G Luxurious Velvet Collection, a revamp of one of Violettes personal holy grail lipsticks. Guerlain must show commitment by becoming environmentally involved and engaging with femininity in a broad and diverse way, so that people feel welcome, seen, included and loved. Here, people are happy for your success as it inspires them; in France, its not the same. The woman had a stillbirth in 2021 in South Carolina, which explicitly criminalizes self-managed abortion. Gliding on with ease, Petal Bouche Matte dries with a chic, matte look that wont bleed throughout the day. There is a new kid on the beauty block, and its a good one. Spray it under or over make-up (I love that its a spray, and it really works to hydrate), and even use it on the ends of hair for a hit of smoothing moisture. There are make-up artists-cum-influencers, and then there's Violette Serrat. [5] In 1967, Este Lauder herself was named one of ten Outstanding Women in Business in the United States by business and financial editors. Follow her on Instagram @bellacacciatore_. The Violette FR review on The Editorialist first gave an overview of the brand and the founder, then summed up each of their products. Theyre made from clean, high-class ingredients that deliver on looks and charm. At night on top of the milk I use a barrier cream during winter. All rights reserved. She is well known for her self title YouTube channel where she uploads makeup, lifestyle, and fashion vlogs. When it comes to contouring, I hate it. Guerlains strongest geographic markets are Europe and Asia. When it comes to SPF, I'm less loyal. Echaudemaison was promoted to the grade of Officer of Arts and Letters in France in March 2019. Of course, this feature didnt list any negatives, so we took one from Reddit that also mentioned the Boum-Boum Milk: [The Boum-Boum Milk] has benzyl alcohol in it. Founded in Korea in 2004, Dr. Jart+ pioneered the invention of the BB Cream, setting the standard for multifunctional beauty. Philippine Leroy-Beaulieu Drops Her Skin-Care Routine, Pro Race Car Driver Samantha Tan Drops Her Skin-Care Routine, The Klur Supreme Seed Face Mask Gave Me the Smoothest Skin Ever. The company owns a diverse portfolio of brands, including La Mer, Jo Malone London, Clinique and Tom Ford Beauty, among many more, distributed internationally through both digital commerce and retail channels. I want something like a treatment that will keep moisturizing my skin over time and I dont see that on the market yet, but this does the job in moisturizing my skin immediately. Yes, there are lipsticks and eyeshadows as you might expect, but in formulas and textures that you definitely wouldnt. Noah Cyrus Confidently Freed the Nipple in a Showstopping Mesh Look for Milan Fashion Week, Woody Harrelson Slams COVID Set Protocols as Nonsense, Urges Hollywood to Stop Forcing Vaccination: That's Not a Free Country, McDonald's Franchisees Say Cardi B And Offset Meal Broke 'Golden Arch Code'. One user said that the brands liquid eyeshadows and liquid lipstick are more pigmented and colorful than competitors, so while it may seem generic, its a little more special and unique than other big-name brands. Lacquer this baby on whenever you need a little pick me up or some instant sex appeal. This isnt your average, run-of-the-mill beauty brand that you buy because of convenience, its one thats chosen because of morals, passion, and a love for all things beauty. The founder said she created the perfume first before any other product simply because beauty is about a feeling, and nothing makes you feel radiant like a fragrance does. The creator of Violette FR, Violette Serrat, is a self-made makeup artist, creative director, and social media star who prefers to go by her first name only. There's no denying the allure of French-girl beauty; after all, it's often associated with the word classic for a reason. Known by the YouTube and Instagram communities as a breath of fresh, French air for chic, simple beauty looks, Violettes bio on her website reveals how she got to where she is today. [Laughs] With this one, I just love the sensation of having it on, which is quite rare. Violette Serrat net worth is $13 Million Violette Serrat Wiki: Salary, Married, Wedding, Spouse, Family Structural Info Known for movies Convivium 2005 as Makeup Department Source IMDB Facebook Twitter Leave a Reply Your email address will not be published. Steven Pan. Remember That Spray-on Dress? [41], .mw-parser-output .geo-default,.mw-parser-output .geo-dms,.mw-parser-output .geo-dec{display:inline}.mw-parser-output .geo-nondefault,.mw-parser-output .geo-multi-punct{display:none}.mw-parser-output .longitude,.mw-parser-output .latitude{white-space:nowrap}404549N 735822W / 40.76361N 73.97278W / 40.76361; -73.97278Coordinates: 404549N 735822W / 40.76361N 73.97278W / 40.76361; -73.97278. I think people are obsessed with detoxing. Anti-trend and champion of women owning their own look, the Parisienne stands in a league of her own, and with it. Later that year, the company also made its first investment in India by buying a minority stake in Forest Essentials, a luxury cosmetics company specializing in Ayurvedic products. I was in the Rosery of Bagatelle, a rose garden in Paris there are flowers everywhere and theres a peacock that just walks around, she says. It just doesnt move, Serrat insisted. This site is protected by reCAPTCHA Enterprise and the Google, Robertet Acquires Spanish Natural Aroma Products Processing Company, Lisa Rinna and Amelia Gray Hamlin Attend Charlie Le Mindu Party, They Are Wearing: Paris Fashion Week Fall2023. All rights reserved. The news confirms a WWD report on July 16. I thought, Oh my gosh, this color in a lipstick would look sensational. The image of the flower and the idea for the lipstick has stayed with Violette since. The mist was undetectable on my skin and absorbed quicklyImmediately afterward, my skin felt soft, rejuvenated, and ready for makeup.. He worked on fashion shoots for Vogues Diana Vreeland in the company of legendary talents such as Richard Avedon, Helmut Newton and David Bailey. You can return your Violette FR order within 30 days of purchase as long as it meets the following conditions: The brand does not offer exchanges at this time. Through the brand, she has created a fabulous range of products designed with almost two decades of industry experience in mind. Now, Violette has eighteen years of experience under her belt as a make-up artist shes worked with everyone from La Seydoux to Natalia Vodianova and shes heading up two beauty brands. Reddit users always provide interesting feedback on products, so we checked it out to see what they had to say about the company. The natural ingredients in the dry shampoo include oat flour and rice starch to freshen up hair without making it look overly dry. Since Echaudemaisons apprenticeship to hair maestro Alexandre de Paris at the age of 16, he has primped and befriended women in the public eye, from the young Jacqueline Kennedy Onassis and Wallis Simpson to Marella Agnelli, Josephine Baker and various royals. In terms of blush placement, it really depends on your features. Ok, lets dive in. The executive had been watching Serrats career and knew her talent. After, having lived in Paris for so long, and having completed her formal education there, Violette, decided to move to New York at 19 years old in attempt to begin her career. Through the brand, she has created a fabulous range of products designed with almost two decades of industry experience in mind. I apply a thin layer and then a little bit more into the corner of the lips to create an ombre effect.. Everything We Know About the University of Idaho Murders. And I saw a rose that was red but almost black it was the first and the last time that I saw one in my life and I was blown away. 26 May 2022 Violette Serrat is a beauty guru and CEO of her own brand, Violette_FR. She takes French-girl basics like glowing skin, a perfect red lip, and Jane Birkin bangs but adds unexpected details that make makeup uniquely her ownlike a scatter of chartreuse glitter, blush inspired by Renaissance paintings, and graphic navy liner. Were digging the overall vibe of the brand and totally get that its more about mood than anything else. I have never been into the classic thing.. The brands collection of best-sellers includes everyday necessities to keep you feeling your best. Your body knows how to do those things, but for people that have oily skin, for example, it can really help because you want to clean up the pores, etc. "I was in the Rosery of Bagatelle, a rose garden in Paris there are flowers everywhere and there's a peacock that just walks around," she says. Comparison: Violette FR vs. PUR Cosmetics. This wasnt a classic 80-product make-up line, which a make-up artist could be forgiven for producing, but rather a small and concise multi-category collection that has everything from a dry shampoo brush (Frange Puff), and perfume (Avec Amour), to a universal highlighter (Baume Shine), and spray-on serum (Boum-Boum Milk). After 17 years in the beauty industry, I have seen skin is damaged by inflammation more than anything, so I was obsessed [with creating] something to combat that. A probiotic toner, serum and moisturiser in one, it contains birch sap, which in her native France is ingested to promote good gut health, and when used on the skin has brilliant anti-inflammatory properties. For me, its the best because it doesnt have red or orange undertones. I love the one from the Nue Co. Then I use Boum-Boum Milk again. Then in 2000, Echaudemaison boldly requested an audience with LVMH CEO Bernard Arnault. We may earn a commission if you buy something from any affiliate links on our site. In 2014, the company acquired two insider beauty brands, RODIN olio lusso, a skin care brand renowned for its "Luxury Face Oil," and Le Labo, a fragrance and sensory lifestyle brand. And the problem with contouring is that it adds so many layers on the skin, and we feel its a bit embarrassing for us to show that because we dont want you to see the magic behind the curtain. If youre someone who has followed Violettes career through social media, this brand would be particularly exciting, but if not, we think you may just find it as equally as charming as we did. Due to the lack of customer reviews, its hard to judge exactly what these products are like. PUR Cosmetics is a vegan and cruelty-free makeup brand known for their clean ingredients. The Este Lauder Companies annual Breast Cancer Awareness campaign involves all of the 19 brands that make up the Este Lauder Companies. This is Violette in a product. View Violette Serrat's email address (v*****@excelp***.com) and phone number. The company ventured into its first hair care and holistic beauty brand with Aveda in 1997. Echaudemaison created the first makeup line for Givenchy. Dry shampoo has been the hero of late mornings and workout-filled lunch breaks across the globe. But I do miss the French culture and lifestyle.. Theres free shipping on all orders. He wasnt sure what I was talking about.. Once youre ready to check out, complete your purchase without ever having to leave the article. It would be a very interesting dinner.. Climbing the ladder as a young, inexperienced French girl with a passion for pigments, Violette didnt take no for an answer during the years of pushing for her dreams. (June 30, 2021 - Source: Arnold JEROCKI/Getty Images Europe) Getty Images She is 30 years old. For me, I don't have that issue. And certainly not on values. This began her career as a makeup artist. On Aug. 1, Serrat, who goes by her first name . Required fields are marked * Name * Email * Website WHAT'S POPULAR TODAY Known by the YouTube and Instagram communities as a breath of fresh, French air for chic, simple beauty looks, Violette's bio on her website reveals how she . Glamour may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with retailers. In 1964, they introduced Aramis, a line of fragrance and grooming products for men named after an exotic Turkish root originally used as an aphrodisiac. Apply to sensual areas like your neck or inner wrists for a pleasurable scent experience. So, though theyre similar, the brands have two completely different product offerings. I have very thin skin that gets so dry, and with triple barriers there's no way the moisture can get out. DOCX, PDF, TXT or read online from Scribd, 0% found this document useful, Mark this document as useful, 0% found this document not useful, Mark this document as not useful, Save violette serrat-wikipedia page project For Later, makeup artist. Tarte Tatin, which consists of a pastry base filled with caramelise fruit, is one of Violette's signature bakes. I pictured this idea of a beverage for your skin thats highly soothing because I know that most skin issues come from inflammation. com/channel/UCVM GTtoqRomDDZQFO sbHG1g fEARLY LIFE Violette was born in Paris, France, and spent her early life residing there. [25] As of 2018, Este Lauder Companies ranked 258 on the Fortune 500 list of the largest United States corporations by revenue. Before we get into the brands small but mighty product lineup, this Violette FR review will fill you in on their pros and cons: Loved for their unique approach to beauty, Violette FRs commitment to safe, cruelty-free, and sustainable beauty is unwavering and reflected in each of their purposeful products. My hair is just better and healthier since I started using the brand.. Your email address will not be published. But you might know her best for her YouTube and Instagram make-up tutorials, shared under the handle @Violette_FR, which has now become the name of her brand. Including some places where the pills are still legal. But usually I do my facial in Paris. In 1981, the company's products became available in the Soviet Union. The makeup artist and namesake herself has always had a climbing social media following, boasting over 407k Instagram followers. [35], The Este Lauder Companies perform non-animal and human volunteer testing to assess product safety and efficacy. It just does the job. They are a proudly cruelty-free brand that does not test products on animals nor uses any ingredients that are not up to the same standards. When I was there, I also visited the incredible Lenis Maranhenses National Park in the north-east. I pitched it to one of my best friends, Caroline Wachsmuth, who created one of the first certified organic skincare brands, Doux Me, 20 years ago. Actress Zazie Beetz studied abroad in Paris when she was 20 and was back to see the knits at the Chlo show. Parties with Guerlain, Margiela, and more. I wanted to try it because my skin is so sensitive, and the serum is very soothing and helps to even it out. Essentially operating as a toner, serum, and moisturizer all in one, Violette FR BoumBoum Milk promises healthier-looking skin without the lengthy morning ritual. In recent years, the pinnacle of motorsports has gained an unlikely audience of new enthusiasts. It has to make my lashes long, fluffy, thick, keep up the curl, and it has to be black. It was an innovative idea, which allowed people to mix their own color. It was a huge pain in the ass, Im not going to lie. We use this ingredient a lot in France, but a lot of brands dont really work it in such a high concentration because it is very expensive and it is only harvested once a year. 490k Followers, 2,153 Following, 4,776 Posts - See Instagram photos and videos from Violette (@violette_fr) Who is Guga Foods? My dream is to go back with our children., I hope Ill leave behind a healthier beauty industry where people love themselves and feel they are born perfect., By Cond Nast Traveller and Issy von Simson, Violette Serrat on her beauty must-haves, safe spaces, and dream dinner guests, We talk to Violet Serrat, Guerlains creative director of make-up and all-round beauty insider, The cheapest nicest all-inclusive resorts, from Crete to Cancun, This destination is on track to become the most visited country in the world by 2025, March horoscope 2023: Which signs can expect luck in travel this month, I tried a dozen mineral sunscreens and finally found my favourite, The best sunscreen to wear this summer based on your skin type, The best facials in London: pre- and post-holiday treatments, Ultra Violette Queen Screen Lightweight Skinscreen. When I decided to launch my brand, I knew I wanted to do skin care because it's really part of beauty for us. The Este Lauder Companies Inc. (/ste ldr/ EST-ay LAW-dr; stylized as ESTE LAUDER) is an American multinational cosmetics company, a manufacturer and marketer of makeup, skincare, fragrance and hair care products, based in Midtown Manhattan, New York City. Required fields are marked *. Last month, Violette Serratwho, professionally, simply goes by Violettebecame the creative director for Guerlain, succeeding Olivier Echaudemaison, who held the position for 21 years.. Violette says it's "insane" to think she will be creating make-up for the Parisian maison that introduced the modern lipstick bullet to the world in 1870. The first is her own: Violette_FR (like her Instagram account), where you can find the lipsticks, eye paints, and skin care products that are essential to her pared-down, and yes, French girl aesthetic. I think [the definition of] luxury is shifting. She emphasizes natural beauty, health, and the use of makeup as enhancement, not cover, similarities with fine art in terms of their use as forms of, Violette was born in Paris, France, and spent her early life residing there. What beauty item do you always travel with? It seems a little obvious to say that Violette FR is for those who love makeup, and yet thats a great description of exactly who this brand is for. Everybodys different, and theres no way you can apply one trend to everyone. The tightly-edited, multi-category beauty collection consists of 11 innovative products across 6 categories including fragrance, hair, lip, eyes, complexion and skin. This partnership marked Tory Burch's first step into the beauty industry. [19], In response to the COVID-19 pandemic the Este Lauder Companies announced on August 20, 2020, a reduction in their workforce by 1,500 to 2,000 personnel worldwide, or about 3 percent of total employees. Its all thanks to amber, santal, vetiver, ylang-ylang, and bergamot. The company has also pledged 500,000 ($577,222) over the next five years that will be used to fund the pioneering nature restoration projects that will be carried out across multiple UK National Parks. Required fields are marked *, This field is required Apparently, her collection will be seasonal and a limited selection is what she wanted. The Aesthete: Violette Serrat talks taste The founder of make-up brand Violette_FR - and creative director of make-up at Guerlain - is crazy for Brazilian sand dunes, electro pop and. Shes the translator of this.. From makeup and fragrance to hair and skin care, the brands petite product line boasts grande payoffs. With global positions held at Dior Beauty, Este Lauder, and now, Guerlain (as their global Makeup Creative Director), Serrat uses her nearly 20 years of experience to develop products for those who want a laid-back approach to beauty without compromising quality and effectiveness. Here are a few other cosmetic options to consider when building your makeup routine: Your email address will not be published. We know this may be a bummer, but we couldnt actually find where the brand makes their products. Today, Violettes creativity shines through in her namesake brand as she creates effortless style mixed with just a touch of edgy glam. Take your cues from make-up artist and our resident French-girl beauty inspiration, Violette Serrat. The ch, subscribers. Search warrants reveal that police discovered a knife and a gun while investigating Bryan Kohbergers car and his family home. I have so much respect for this because theres so much nonsense in the beauty world. This is all you need and more in a quick skincare routine. Sale To Estee Lauder Suggests Yes", "The Este Lauder Companies to Increase Its Ownership in DECIEM", "The Estee Lauder Companies cuts ribbon on new distribution center for travel retail channel", "Estee Lauder to buy designer brand Tom Ford", "Estee Lauder to Trim 3% of Global Workforce to Curb Costs", "Violette named new global beauty director for Este Lauder", "THE MEDIA BUSINESS: Advertising;Alvin Chereskin, a longtime force in beauty advertising, gives up retirement for Fresh Carats", http://www.elcompanies.com/~/media/Files/E/Estee-Lauder/investors/toolkit/4qtr16.pdf, "Breast Cancer Awareness | Este Stories Blog", "Este Lauder pledges money to help Windermere", "Why Estee Lauder Is Buying This Cosmetics Brand for $1.45 Billion", "All the Companies Supporting SOPA, the Awful Internet Censorship Lawand How to Contact Them", "List of Supporters: H.R. Makeup artist and YouTube star Violette Serrat. Those did pretty good for my skin. Below, we asked one of our favorite beauty pros to share her selections. The prism, the most unusual item in the line, is comprised of four raised pans of salmon, apricot, pink and mauve powder held in one unit, the article said. Its in an oil base, and it was so hard to develop this packaging because very few brands do a roll-on thats not in a tube. I'm going to do my laser first session in two weeks, which I'm a bit nervous about, but I want to try, because with pregnancy I developed a bit of dark spots. Like, What do you think of this serum? Well, I'm super reactive to everything, so I'm definitely not trying anything anymore. 2023 Fairchild Publishing, LLC. Truly long-lasting (though it will come off with a few swipes of the Boum-Boum Milk on a tissue), this navy shade is crazily covetable. Today, being able to impact this historical brand is the biggest honor its incredible, she said. Violette Serrat, better known as Violette, had her first idea for a make-up product at the age of eight. She said that her, interest in and appreciation for art began when she was three years old when her parents took her, Violette went to primary and secondary school, and after graduating, she went to the renowned, arts college, the cole de Louvre in Paris, where she studied fine art and fashion design. Ad Choices, Violette Serrat Drops Her Skin-Care Routine. Lets meet up.. Nea Pantry is a freelance writer living in downtown Toronto. I just started using the Deliverance Serum from Dieux Skin, because I love this brand, and so far so good. If you ever dreamed of what the perfect or most iconic shade of red could be, this is it. [24], For fiscal year 2016, the Este Lauder Companies achieved net sales of $11.26 billion, a 4% increase compared with $10.78 billion in the prior year. She appears to have broken off her engagement and is spending a lot of time with Tyga. With intensely pigmented colors, Violette FR Yeux Paint comes in 3 Matte and 3 Twinkling shades: To use, apply a strip over the base of your eyelid and blend upwards with your finger or a brush. Better known as the chic French founder behind the multi-category beauty label VIOLETTE_FR, makeup artist-turned-entrepreneur Violette Serrat shares a little more on the celebration of individuality, the perfect shade of red, and the fulfilment of an 18-year-old dream. Serrat a self-taught makeup artist who studied fashion design and art before stints at Dior and the Este Lauder Cos. will toggle between Paris and New York, where she's lived for six years. She was arrested this week. This may be because of the quick-dry finish that has the potential to be flaky. Her videos are makeup videos, with titles such as The, https://www.youtube.com/watch?v=rYr6XkuhQZU&t=29s, Her video titled My Bardot look, posted, Her Instagram, @violette_fr, also has over 130,000 followers, and consists of photos, Violettes staple is a red lip, and with that she, . I also really trust the ingredients and the brands packaging. Echaudemaison has served for 21 years as the color . As a generalization, I would say that we dont like to transform ourselves; we really use beauty as a way to celebrate or to feel ourselves but not to transform. She relaunched her YouTube channel, Violette_Fr, with herself as editor-in-chief. Every season, except in winter, this is all I use. We really want to have professional advice, so either from a dermatologist or a pharmacist, because pharmacists are managed by people that went to medical school, so they are super educated. In the next section of this Violette FR review, well take you on a journey through the brands most adored products, so you can see what all the fuss is about. Violette works at Estee Lauder as GLOBAL BEAUTY DIRECTOR. [4] Two years later, in 1948 they established their first department store account with Saks Fifth Avenue in Manhattan. Some, like me, say it smells like skin at the beach. The decade opened with the creation of Origins the first wellness brand in U.S. department stores. Violete Serrat Between her Instagram, @violette_fr, and super-popular YouTube channe l, French-born, Brooklyn-based makeup artist Violette Serrat has amassed a loyal following with her. In the morning I just rinse off my face. VIOLETTE_FR, much like its founder, does not compromise on values or quality. Paris, France. [8], On July 1, 2010, the company acquired Smashbox Beauty Cosmetics, Inc., a brand created in Smashbox Studios in Culver City, California, by brothers Dean and Davis Factor (as in Max).