values approach. Check your email Deanna Oppenheimer. Facilitated the delivery of projects and programmes in the range of thousands of pounds to 26m (a total of over 55m in the last 12 years). The company has a flat organizational structure, with decisions being made at the operational level rather than being centralized at the top. All work is written to order. It means the management withholds the office layout and official dress code for the employees. 6(1). With lesser managerial levels in between and more access to the senior management and leadership, the employees feel more secure and confident and also have higher access to information. In 2001 he became Managing Director of Mytravel Sweden before taking on the position at TUI Nordic. By focusing on the mean orientation, Easyjet Plc ensures that the employees must adopt the ethical and Considering elements such as people, outputs, and easyJet's structure, the company needs to make some alterations in its practices. He will also invest in order to harness the power of data to improve our customer proposition, reduce costs and increase revenue. Since joining easyJet in 2008, Thomas significantly grew the Swiss market, developed easyJet's market entry strategy for Germany and developed the business traveller segment in Northern Europe. EasyJet signs contracts ahead of time for aircraft replacement parts such as wheels and brakes, this contributes to predict its future expenses and minimize impact of inflation. Altaf, A. In effect, it is a continuation of figure (above), but including the whole company. The company easyJet was chosen as it has information which is accessible and I have a personal interest in the commercial aviation industry. The key word in this definition is control. The organizational culture can also be classified as easy going or strict work disciple. Problem solving and building real . He has over 20 years experience in operations management built in a variety of roles across Europe. This gave them a head start in the market as other companies followed suit. Low Fares Made Simple. In May 2010, Stelios resigned from the board of easyJet as a revolt against the strategy in which easyJet was taking. Journal of technology management & innovation, 11(3), 11-20. Queues could be created at checkpoints, especially if some fail. The Company operates domestic and international scheduled services. (2016). It uses the same type of aircraft so less variety of maintenance has to be carried out. However, in response to the employees growing need for autonomy and empowerment, the management has decided to In spite of the threats and risks associated with airline travel, this company should strive to accomplish its set objectives which will ensure that it thrives even amidst hostile environments (Ballesteros 2007). and knowledge. make a gradual shift from the centralized to decentralized organizational structure. It shows how employees relate to the Easyjet Plcs work culture. Assumptions are deeply embedded ideologies and philosophies and provide the foundation to the Easyjet Plcs Main reasons for understanding the organizational culture are: The organizational culture model proposed by the Hofsetede holds the seminal importance as it has been frequently The Easyjet Plcs organizational culture is more internally than externally driven. well-diversified. At Easyjet Plc, the diversity is promoted and differences are appreciated. diversity in the modern workforce. International Journal of Business Administration, 4(2), 39. He was previously CEO of Aviation, and Business Improvement Director - Markets, at TUI Group, having held a number of senior group and divisional finance roles at TUI since 2003. People in such organizations are generally exclusive and diversity is discouraged as only This system is hosted across two data centers in two distinct locations in order to offer higher resilience. It is unlikely to be used by any United Kingdom (UK) airlines/airports due to the bad publicity ID cards previously had with the previous UK government (Labour Party). An internally driven organizational culture reflects the employees overall perceptions about their expertise outsiders and integrates the flexibility so that everyone can fit into it. Working in a demanding market like the one easyJet is in, can put pressure on the company as failure to satisfy the customer could see the company lose them to competitors. International Journal of Information Management, 21(3), 245-261. The equilibrium Divisional org structures (market-based, product-based, geographic) Matrix org structure. Looking for a flexible role? the multinational organizations like Easyjet Plc to timely respond to the changing customers needs in different Available at: Easyjet structure Rating: 4,2/10 1629 reviews. A large portion of ticket sales are now made online, allowing for less staff to be needed to sell tickets and less need for travel agents. Currently easyJet operates in 28 countries and has a fleet of over 128 aircrafts flying over 500 different routes. Employees generally remain unaware of these underlying assumptions, yet they play an For The level of competitiveness arises from the differentiation the company has over its competitors whether that be down to staff or the process methods used within the company. culture of the Easyjet Plc is analyzed in light of Hofsetedes organizational culture model. Organisational Structure . In a flat structure, managers have a wide span of control with more subordinates, and there is usually a short . Stelios gained a percentage of easyJets future earnings but is capped at a maximum amount whilst at the same time is being paid a lump sum over a period of time. please submit your details here. Extracts from annual reports about risk appetite 4.1 Context for risk appetite statements 4.2 Design and content of risk appetite statements 4.3 Implementation of risk appetite statements 4.4 Monitoring impact of risk appetite statements 4.5 Governance of risk appetite statements 5. Easyjet Plcs employees to put their efforts in right direction, give best performance and ensure strong commitment Here are 10 types of organizational structures commonly used by businesses with pros and cons for each: 1. Our academic experts are ready and waiting to assist with any writing project you may have. We are here to help. organizational culture is deemed favorable for promoting a creative and innovative work attitude. It gained industry recognition as it received awards such as Best Low Cost Airline 2009 and one of the 100 great marketing moments of the 20th century (Seatmaestro, 2009). Danish, born and educated in Switzerland, Thomas began his career with Tetra Pak working his way up to Regional Manager of the East Med where he developed and succeeded in implementing ambitious growth and profitability improvement plans. organizations place high importance to the ethics and integrity, and they do not compromise over these values to The airline company, easyJet is a low-cost budget airline which operates mainly within the European aviation markets. Due to unpredictable conditions such as weather or union strikes (home or abroad) then the company must be able to control its staff and fleet. You should also pack a first-aid kit in case of any minor accidents or injuries. EasyJet.com is one of the top travel web sites on the Internet. done to leverage the opportunities offered by such constructive differences. easyJet has refined its strategy to drive our purpose of making low-cost travel easy. skills and competencies of employees from diversified backgrounds. It is part of the short-haul, low budget airline market in Europe and there is a limitation as to how far the company can grow. The company at the moment controls 7% of the market, but has a target set at 15%. This accessible organisational chart template is fully customisable . He previously held the role of CIO at Formula 1s McLaren Technology Group where he worked in the high-performance environment building a team of in-house experts and specialist suppliers. Development and structure of risk appetite statements 4. Identification (ID) Cards could eliminate the problems that occur. employees from different demographic backgrounds can adjust easily. organizational culture. With this in mind, targets have been set to cut emissions and airlines will be held accountable if they do succeed with these targets. Figure 2 clearly The deciding agents on TAP organizational structure are the depicts those entities and their geo-location. Stelios Haji-Ioannou, a Cypriot businessman, established easyJet Public Limited Company (PLC) in 1995 and has grown the company from operating flights between London Luton to Glasgow and London Luton to Edinburgh, to what the company is currently. A results-driven self-starter with data analytics certification as well as supervisory experience in multidisciplinary and multicultural startup environments. Once the general public have forgotten the idea of ID cards being associated with an over vigilant government, maybe then could airlines/airports discuss this concept. The primary activities involve the inbound logistics, operations, outbound logistics, market and sales, and service. The culture What we do. From simple essay plans, through to full dissertations, you can guarantee we have a service perfectly matched to your needs. To better reproduce the operational control challenges faced by airline companies it uses real pre- and postoperational data containing scheduled flights, delay codes and aircraft, and crew . EasyJet might have to pay a huge initial cost to have these in place and have them maintained but could possibly attract even more people to fly. It challenges its rivals by providing cheap flights whilst flying to main airports using a fleet of aircraft that is young, average age of fleet is 2.3years (easyJet, 2010). We're here to answer any questions you have about our services. General technical requirements for the engine trolley is provided in Appendix -A 2. Corporate Social Responsibility of Easyjet Plc, Easyjet Plc Generic and Intensive Growth Strategies, Easyjet Plc PESTEL & Environment Analysis, Resource Based View Of The Firm - Easyjet Plc, Net Present Value (NPV) Analysis of Easyjet Plc, 8982-Electric-Word-Plc-Organizational-Culture, 8983-Elegant-Hotels-Group-Plc-Organizational-Culture, 8984-Entertainment-One-Ltd-Organizational-Culture, 8986-Escape-Hunt-Plc-Organizational-Culture, 8987-Euromoney-Institutional-Investor-Plc-Organizational-Culture, 8988-Everyman-Media-Group-Plc-Organizational-Culture, 8978-Easyhotel-Plc-Organizational-Culture, 8977-Dunelm-Group-Plc-Organizational-Culture, 8976-Dp-Poland-Plc-Organizational-Culture, 8975-Dp-Eurasia-N-V-Organizational-Culture, 8974-Domino-S-Pizza-Group-Plc-Organizational-Culture, 8973-Dods-Group-Plc-Organizational-Culture, 8972-Dixons-Carphone-Plc-Organizational-Culture, 8970-Dfs-Furniture-Plc-Organizational-Culture, 8969-Debenhams-Plc-Organizational-Culture. Easyjet Plc. The model is simple and easy to understand, which makes the analysis of organizational culture easier for the A functional structure is also known as a bureaucratic organizational structure and is commonly found in small to medium-sized businesses. important role in formulation of core values and visible behaviors. We conduct our business in accordance with best practice in corporate governance, and regularly review our policies and activities to ensure we maintain the highest standards. Consequently, they adopt a more pragmatic rather ethical attitude. The easyJet management team includes Johan Lundgren (Chief Executive Officer), Eric Mai (Head of Digital Product), and John Leighton (Customer Service Director) . close-ended survey responses may not be detailed enough to give an insightful information about a companys The annual reports for Easyjet, which identify the businesses recent financial performance, are attached within appendix 1. President, Emirates Airline. This cultural dimension He took on his first position as Managing Director in 1996 for a tour operator owned by SAS Airlines in Sweden before moving to Canada as President for Sunquest Vacations, Canadas second largest tour operator. culture according to Hofstede model on information technology acceptance in hospital environment. To achieve this we will develop our people and establish lasting relationships with our suppliers. A positive note for easyJet is that customers have not caused a fuss about online booking and the idea that people are willing to limit their baggage now for flights means they can take it onboard the aircraft thus less staff and time needed for easyJet to move luggage around the airports. Prior to assuming this position Johan was the Managing Director for the Northern Region at TUI Travel PLC from 2007 until 2011. It operates domestic and international scheduled services on 927 routes in more than 34 countries via its affiliate airlines EasyJet UK, EasyJet Switzerland, and EasyJet Europe. The competitive advantage of the Easyjet Plc also lies in its ability to manage a highly Founded in 1995, the company is headquartered in . While concluding this objective, a better understanding of strategy and innovation is achieved due to this evaluation. This cultural Prior to this she was Director of Scheduling for the airline, implementing systems and process improvements. to contemporary era in which the human capital has gained the strategic importance. Political: The government has taken a great interest in air travel over recent years as it points to this sector for being a main reason of global warming. The cultural approach to the management of the international human resource: An analysis also be analyzed in light of Hofseteds cultural model. In this section, two of these methods will be used to help with understanding of easyJets strategic position. And we can probably guess what it looked . Gehani, R. R. (2016). Do you have a 2:1 degree or higher? The model has six dimensions, as listed below: In next section, each individual organizational cultural dimension is discussed in detail and related to the He's been instrumental in the transformation of Emirates into the global giant it is today. The artefacts are the tangible and If organizational culture is presented in the form of circle, it will have three layers. dialects and dialogues to delivers its opinion ad stance to the public and relevant stakeholders. The We are a low-cost European point-to-point airline. The advancements easyJet can make are two ways. We will write a custom Essay on EasyJet Company: Strategic Management and Business Policy specifically for you. 17-22). For this reason there is no risk from any emerging competitors for the foreseeable future (easyJet, 2009). In this A concept of tight security could see the current passport book being replaced by a card with a chip on it which holds some personal details and would be hard to replicate a citizens exact details so harder for fraud to be carried out. Better Essays. Since joining easyJet in 2008, Thomas significantly grew the Swiss market, developed easyJets market entry strategy for Germany and developed the business traveller segment in Northern Europe. The customers are a key element to the success of easyJet, so much so, that it is their safety that the company thinks of first. Between October 6th, 2022, and January 25th of this year, Republic filed 12 separate lawsuits, each one against an individual defendant who had . easyJet, Europe's leading airline, and leading diversity in aviation youth organisation Fantasy Wings have partnered to provide young people from black, asian and minority ethnic backgrounds and young women aged 13-25 interested in the airline and aviation industries with greater opportunity to launch a career in the industry, through Fantasy Wings' aviation career development programme. Hierarchical structure. In this section, three different areas will be analysed and by using proven strategic indicators; they will help to determine the current strategic position of easyJet. Introduction: Artifacts and organizations: More than the tip of the The core values are not easily observable. How these values are generated can be seen by implementing easyJet into Porters value chain. I have extensive experience in working with stakeholders on all levels of organizations across cultures delivering all aspects of leadership. For its ambitious expansion plans - 95,000 available rooms operating in the UK and Germany by the end of 2020 - the hospitality brand Premier Inn has a solid foundation for growth with Personio. To export a reference to this article please select a referencing stye below: If you are the original writer of this essay and no longer wish to have your work published on UKEssays.com then please: Our academic writing and marking services can help you! Current TAP organizational structure. Easyjet structure. Most recent surveys suggest that around 76 % students try professional In 1993, Johan pursued further studies at the Stockholm School of Economics and in 1996 he completed the Programme for Executive Development IMD, in Lausanne, Switzerland. easyJet is one of the largest airlines in the world, with 308 aircraft, operating 927 routes across 34 . On the other hand, it allowed the company to see its errors and make amendments, which could in turn benefit easyJet in the long run. Both these dimensions emphasize over the ethics and integrity, and inclination towards one dimension The cultural web is six key areas that help to create the culture within which easyJet operates. Industries. Good Essays. David and his operations team focus on the safe, efficient and sustainable operations in an increasingly complex and challenging environment. What we do 2022-11-16. The employees are empowered to lead others depending on the targeted innovative projects. We don't believe in hierarchy or unnecessary layers of management. dimension. From the matrix, it can be seen that the main power holders of easyJet are the companys executives and the main controller is Carolyn McCall (Chief Executive Officer, CEO) who ultimately has the final say on matters concerning easyJet. The mean orientation reflects At the same time, this paper incorporates Ansoff Matrix, Expansion Method Matrix, Porter's Generic Strategies and international strategies to recommend the company about future actions. and give a sense of direction. This shift will transfer some Organizations with open system tend to welcome the new employees and create an inclusive work culture in which A weakness in easyJet is that it is a limited market that it operates within. The Board has endorsed a set of principles, including an ethics policy, which establishes the framework for how the business operates. Another method that can be discussed is the idea of PEST (Political, Economical, Sociocultural and Technological) analysis. Johan Lundgren joined easyJet on 1 December 2017 as Chief Executive Officer. EasyJet started out with leasing two aircrafts for its London to Scotland flights. In case of Easyjet Plc, the company promotes a professional attitude among its employees. Although, employees are assigned with the challenging goals, the management takes The whole airport experience is bad. This highlights that in the 21st century, airports are still struggling to give customers a good experience at the start of their trip. During the case, Stelios threatened to remove the right to use easyJet as a brand but withdrew this claim (Telegraph, 2010). In order to simulate such scenario we needed to know Supervisor is the only agent knowing about the problem. (Eds.). easyJet Airline Company Limited Registered in England with Registered number 3034606; subsidiary of easyJet plc Registered in England with registered number 3959649 Registered Office: Hangar 89, London Luton Airport, Luton, Bedfordshire LU2 9PF, Additional ESG information - Financial Year 2021, Directors' interests and substantial interests. Despite ensuring a quick A strategic success is a measure on how the whole company behaves and how people and processes integrate together to bring a competitive product. It is Accordingly, we never encourage or endorse its direct submission, general public. . Stuart brings with him significant experience and expertise in IT security, cloud-based solutions, big data sets and technology to support business expansion. position on the mean and goal orientation continuum. We use our cost advantage, operational efficiency and leading positions in primary airports to deliver low fares, seamlessly connecting Europe with the warmest welcome in the sky. It has been a pioneer in some areas of the market and has been developing rapidly over the past decade. On the opposite end, the organizations with externally driven culture tend to focus on the results and Its main airports are Luton, Liverpool, Geneva, and Amsterdam and were operating 72 aircrafts by November 2003 (Easy Jet Airline Company). Copyright 2003 - 2023 - UKEssays is a trading name of Business Bliss Consultants FZE, a company registered in United Arab Emirates. Employees may be grouped by their role or function, geography or . Quality Assurance: - Define the Quality Assurance strategy for the student support team (targets, number of reviews, which channels to be monitored, etc) - Training of Quality Assurance tasks (Junior QA and TL in the student support team) - Creation and management of objectives for a Junior Quality . This eliminates the cost of a sales representative selling tickets over the telephone, having to print the tickets and then have them delivered to the customers residence. of the box and hire Essay48 with BIG enough reputation. The cultural artefacts of the Easyjet Plc are easily Cabrera, ., Cabrera, E. F., & Barajas, S. (2001). EasyJet had a documentary soap programme on ITV for many years which highlighted cases of poor customer service. market. Following the settlement between both parties, easyGroup have no power to appoint directors or even appoint Stelios to his previous status of Chairman (Guardian, 2010). Ella joined easyJet from Sainsburys Argos, where she led the integration of their non-food business to create a multiproduct, multi-channel business with fast delivery networks. She earned her BA (Hons) in English Literature from the University of Bristol and her Masters Degree from the University of London. And we're restless in our pursuit of creating better experiences for our customers, our colleagues, and each other. The strong social control The model is based on the rigorous research design, which means the extensive research is conducted to As revealed before, the formal management . The mission statement clearly states that it holds an emotional value for the customer; it shows that easyJet places safety as a top value for the company. This requires companies to make the following information available: easyJet plc and subsidiaries s172 statements. Sources (Corporate.easyjet.com, 2015) Since the structure of the organization has a flat structure, the span of control is limited within a few hands.